Reason of Popularity for Samsung Smartphones Over the Past

Samsung currently holds the peak position in the global smartphones market, accounting for almost over 21% of the annual smartphone sales across the globe. Samsung, paired with Android has surpassed most major players in the smartphone market, leaving behind well-known brands like Sony, HTC and LG, in terms of users, price of Samsung mobiles under 15000, features, and looks. So why is Samsung so popular among all users? Let's find out!

• The era of Smartphone Mobiles:

Apple launched its iPhone back in 2007, which changed the phone market forever. Though companies other than Samsung worked on developing their own versions of the touchscreen phone, most were expensive, priced around ₹25000 to ₹35000. Soon after the launch of Android phones, Samsung launched one of its most popular products ever, the Samsung S series! Marked at an incredibly low price, they were available as Samsung mobiles under 15000. Samsung released the Samsung Galaxy S2 in 2011, which took over the global market by a storm, leaving behind players like Apple and Nokia. 

• A Bigger Screen for Better Experience:

The Galaxy Note was a game-changer move for Samsung. Released alongside Galaxy S2 in 2011, the Galaxy Note featured a comparatively larger screen, around 5.3 inches, and came with a stylus pen, known as Samsung S Pen. The Galaxy Note series was so popular that it single-handedly changed all the phones that followed, creating an entire market for big-screened phones.

• Crisis Response and Management: 

Samsung has been known over the years for its customer services, which contributed to its massive success and popularity in the past. Samsung faced a major crisis with the release of the Galaxy Note 7 in 2017, which posed a safety threat for having known to catch fire due to overheating. It posed risks to public safety, so Samsung remodeled the Galaxy Note 7 with improved battery and other hardware features, and later that year released Galaxy Note 8, which addressed the problem appropriately. Samsung also took customer service measures for inconveniences faced by Galaxy Note 7 users. 

• Competitors of Samsung:

Samsung is one of the oldest names in the smartphone market. And had faced stiff competition from major brands like Apple, Nokia, HTC, and LG. Newer brands like Oppo, Vivo, and Redmi have proved to be worthy competitors of Samsung but were never able to surpass Samsung in terms of market sales. Even Google, one of the most pertinent brands out there was unable to match Samsung's global sales. All these factors along with Samsung's adaptability to the global market and its demands have contributed to Samsung's dominance and popularity for Samsung Smartphones in the past. 

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